Leverage Real-Time Price Transparency with iPrescribe

The last thing physicians want is to prescribe medication their patients can’t afford to take. After all, medications won’t work if patients don’t take them. That’s why clinicians need to know what patients’ costs will be as they are making prescribing decisions.

The current economic environment is making it even more difficult. Our recent consumer survey found that over a third of Americans (35%) are skimping on their prescriptions or skipping them altogether due to high costs. In fact, studies show that patients are four times more likely to abandon a prescription that costs them $50 compared to one that costs only $10.

Check Your Patient’s Out-Of Pocket Costs

iPrescribe provides a solution by connecting with major pharmacy benefit managers (PBMs) to provide physicians with accurate pricing information within the prescribing workflow, delivering individualized price transparency information, therapeutic alternatives, and pharmacy insights.

This feature allows prescribers to check a patient’s out-of-pocket costs for both covered and non-covered drugs, suggest lower-cost alternatives if needed, and share patient assistance programs that may significantly reduce medication costs. iPrescribe offers alternatives that may be more affordable, which is crucial in today's economic climate, with many Americans experiencing reduced income or job loss.

“Many physicians choose an appropriate medication during an office or telehealth visit, hit the send button, and assume the patient has picked it up at the pharmacy,” says Colin Banas, M.D., Chief Medical Officer for DrFirst. “Unfortunately, it’s only when patients show up later in the Emergency Department with serious complications that they acknowledge, ‘Doc, I couldn’t afford the medicine.’” 

Equipping Prescriber’s with Insights

By equipping prescribers with these insights into patients’ costs, iPrescribe enables physicians to discuss options so patients are more likely to fill and take their prescriptions.